SMOKING IS FOR ADULTS ONLY
Join the #21byDesign Initiative
At Smarter, we believe in shaping the future of smoking responsibly. That’s why we’re launching #21byDesign—our commitment to prevent youth access to vaping products through awareness, education, and strong retail compliance.
This page provides vital resources to help stop underage vaping—because protecting youth is a responsibility we all share.
CONSUMER AWARENESS
We Design for Adults. Period.
The FDA continues to evaluate how best to regulate vaping, and underage access is a top concern. We take this seriously. From the beginning, Smarter has prioritized a mature aesthetic, avoided youth-oriented flavors and branding, and marketed exclusively to adult smokers 21 and older.
Through #21byDesign, we’re reinforcing that commitment—and asking our customers and community to do the same by helping spread the word and supporting responsible use.
RETAILER GUIDANCE
Compliance isn’t optional. It’s essential.
We work closely with retail partners to uphold the law and maintain high standards of compliance. To support this, we provide ongoing updates and complimentary point-of-sale materials that reinforce age restrictions.
Key Federal Regulations Include
ID Verification
Check photo ID of anyone under 30.
No Samples
Free samples of any kind are prohibited.
Adult-Only Sales
No vending machines unless in 21+ facilities.
FDA Enforcement
Retailers may face compliance inspections at any time without notice.
COMPLIANCE CHECKS
FDA Penalties for Violations
| Offense | Penalty |
|---|---|
| 1st |
Warning |
| 2nd (12 mo) | $279 |
| 3rd (24 mo) | $559 |
| 4th (24 mo) | $2,236 |
| 5th (36 mo) | $5,591 |
| 6+ | $11,182 + No-Sale Order |